OCBC’s campaign “Kita Usahakan Rumah Itu” (Let’s Make That House Happen) blends a short film and an original song by singer-songwriter Sal Priadi into a deeply emotional storytelling effort designed to resonate with younger audiences. Centered around the idea of “home,” the campaign weaves together music, film, and narrative as a powerful communications strategy to promote building one’s dream home—literally and metaphorically.

More than just a product campaign, this initiative adopts a transmedia storytelling approach—an increasingly popular strategy in contemporary marketing that distributes a unified narrative across multiple platforms to deepen audience engagement. The seamless integration of different media formats allows the message to reach audiences not only more widely, but also more meaningfully.

The short film, directed by renowned filmmaker Yandy Laurens, is the campaign’s emotional core. Collaborating with Sal Priadi, who also composed and performed the campaign’s signature song, the film goes beyond the conventional image of a house as a physical space. Instead, it redefines “home” as a deeply symbolic place—a foundation for growth, love, connection, memory, and the emotional and financial journey toward independence.

Each medium contributes uniquely to the narrative:

• The short film serves as the central storyline, visually and emotionally illustrating the concept of “home” in a relatable and cinematic way.
• The original song, performed by Sal Priadi, enhances the emotional texture of the campaign, offering a more intimate and lyrical interpretation of what a home represents.

Audiences are not merely passive viewers or listeners. They are invited into an immersive story universe—an essential hallmark of multi-layered narrative strategies, where each platform adds new depth and dimension. This approach transforms the act of storytelling into an experience that is both personal and emotionally resonant.

Speaking during the campaign launch on June 9, 2025, Nanda Nandiana, Marcomm & Loyalty Business Head at OCBC, emphasized the brand’s broader vision: “OCBC is not just here as a financial service provider—we’re a partner in helping young people shape their future.” This positioning underlines OCBC’s commitment to go beyond numbers and interest rates by addressing the younger generation’s emotional aspirations and life journeys.

Through this campaign, OCBC demonstrates how cross-platform storytelling can humanize complex issues like home ownership, turning abstract financial goals into heartfelt personal dreams. The message isn’t just delivered—it’s experienced.