Herbilogy, among the pioneers of superfood in Indonesia, aimed to address important nutritional concerns. Despite the growing interest in healthy living, many Indonesian families, particularly mothers, encountered challenges such as lack of breastfeeding support, poor children’s appetite, weakened immune systems, and limited product availability. Herbilogy aimed to inspire a healthier lifestyle, through the PR ways, with ID COMM.

ID COMM was engaged to develop a comprehensive communication strategy to position Herbilogy as a trusted solution for nutritional challenges. Strategy run by ID COMM include engagement with journalists and bloggers, created media opportunities, development of interesting communication materials, gatherings, distribution of giveaways, and Herbilogy Challenge contest – all of which was to educate consumers about the benefits of natural superfoods in fun ways.

The campaign led to a significant shift in public perception toward nutritional wellness. Herbilogy became more recognized as a trusted advocate for healthier lifestyles as published on media outlets. Based on sales record, more Indonesian families, particularly mothers, started prioritizing natural superfoods in their diets inspired by the campaign’s message. Herbilogy was also invited by major organizations to collaborate in joint-innovations. ID COMM initiatives had increased Herbilogy’s brand visibility and strengthened its reputation as an innovator in nutritional wellness category.