As travel trends surge in the digital age, the need for flexible and rewarding financial solutions is greater than ever. Addressing this demand, PermataBank, in collaboration with AirAsia, presents the AirAsia Card—an innovative credit card designed to provide a more comfortable and exclusive travel experience for its customers.

The launch of the AirAsia Card on February 26th, 2025 was a strategic milestone, carefully orchestrated by ID COMM through a creative, planned, and integrated communication approach. Media representatives from various sectors covered the event from diverse perspectives, ensuring that the event’s objectives were clearly conveyed. The event served as a platform for PermataBank and AirAsia to reintroduce their flagship product with an engaging concept and create a memorable experience for attendees.

In her address, Djumariah Tenteram, Consumer Banking Director of PermataBank, highlighted that the AirAsia Card offers a range of exclusive benefits for its holders. One of the key features is prioritized airport access—covering check-in, boarding, and baggage claim—ensuring more efficient and practical travel.

Additionally, cardholders can enjoy various attractive offers, including a bonus of up to 7,500 AirAsia Points for minimum transactions of IDR 25 million during the period of March 1st to May 31st, 2025. Moreover, the top 100 spenders have the chance to win round-trip tickets from Jakarta to Bangkok.

Travel blogger Marischka Prudence acknowledged that comfortable, safe, and easy travel is paramount. The prioritized access and exclusive rewards provided by the AirAsia Card offer a solution for more enjoyable and stress-free journeys.

The AirAsia Card application process has been streamlined for convenience. Customers can apply through PermataBank branches or the PermataME application. In the near future, the service will also be available on the AirAsia MOVE application and the official AirAsia.com website. With flexible payment options and practical financial management through PermataME, the AirAsia Card is the perfect choice for those seeking travel without financial barriers.

This collaboration between PermataBank and AirAsia reflects the synergy between the financial sector and the ever-evolving travel industry. Through this innovation, they are not only offering transaction convenience but also delivering a more exclusive and memorable travel experience for their customers.